Social networks where the user chooses the algorithm that recommends the content: this is how the CEO of Twitter sees the future of the Internet
What appears and what does not appear in the recommendations of users on social networks is one of the great controversies in recent years. Biased information, recommendations that lead to extremes or false information are usually some of the problems faced by platforms such as Twitter, Facebook or YouTube. The solution proposed by Twitter? I am not responsible for what is recommended.
During a call with investors in recent hours, Twitter CEO Jack Dorsey shared his idea for the future of social media. As he explained, the idea would be that the user can choose between different recommendation algorithms. In other words, what the social network itself offers is not the only recommendation option that exists. That is not what Twitter wants to be displayed on Twitter, other than what Facebook wants to be displayed on Facebook. A app store algorithms where the user decides which of them he prefers.
In this way, on Twitter for example, we could have an option that tweets and recommendations are shown according to Twitter’s preferences, but also a way in which it is according to the preferences of another company, for example Google or TikTok. For Jack Dorsey this would imply greater flexibility for the user and consequently a larger fan for access to the global conversation. This last point is where they benefit.
With this change Twitter would also get rid of some restrictions and legal problems that may appear in the future about what you should and should not moderate on the platform (such as happened recently with donald trump). As not all recommendation algorithms are yours, the problem also happens to others. Twitter takes a while looking to drain this lump.
The Twitter that doesn’t depend on Twitter
During the last year Twitter and especially its CEO have been focusing on creating a decentralized social network. In creating a Twitter that stops depending on Twitter and is in the power of the users and not of a company or organization. Similar to what happens with the Internet as a protocol or with Bitcoin as a currency.
All of it is being captured in Bluesky, the project through which Twitter is looking a new standard for a decentralized network. The truth is decentralized social networks already existHowever, they have never become popular and fully established. If you are part of a large social network already implemented, maybe things are different. At the moment, however, it continues with very early and diffuse ideas, like this one of offering several algorithms in the same social network.