The Chinese app that seeks to dethrone TikTok in Latin America
With more than 300 million users in the world, the Chinese short video platform Kuaishou targets the Latin American market with the expansion of Kwai, an application designed for the region in which thousands of people share their daily lives daily.
Kuaishou Technologies, the company behind these apps, raised $ 5.4 billion in an Initial Public Offering (IPO) on the Hong Kong Stock Exchange., with which it hopes to boost its growth in Latin America.
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Launched in Brazil at the end of 2018, Kwai has gained ground thanks to the company’s umbrella philosophy, which since 2011 has focused on offering content creators the opportunity to interact in real time with other people.
“Kwai seeks to provide people of all socioeconomic levels, occupations, and walks of life the opportunity to see and be seen in a community that emphasizes inclusion and positivity.”said the director of the international business group of Kuaishou, Tony Qiu, quoted in a statement from his office in Bogotá.
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With contents so varied that go from comedy to inspiring or educational thoughts, in these social networks users can easily share their videos through a recommendation system that does not discriminate against users based on their profile or popularity, allowing a greater variety of experiences and content for everyone.
“Our content recommendation system is based on a deep understanding of our users and the content they share on our platforms every day,” explained the Beijing-based company.
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Expansion in Latin America
After establishing itself as one of the most popular applications in Brazil, Kwai developers expect to expand the platform to the rest of Latin America in the first half of this year.
Kwai has been driving its growth in the region since 2020 with the aim of continuing to offer the “possibility of sharing videos, as well as socializing and interacting with other people, allowing users to create and share videos through an easy and simple interface to navigate. “, as detailed by the company.
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As part of its growth, In the coming months they will also launch e-commerce and live streaming functionalities for users in this region.
In China, Kuaishou’s e-commerce option has attracted some 100 million daily active users, “while its live streaming feature serves as a communication platform for everyone from gamers to teachers and from musicians to farmers,” the company explained. .
Philosophy based on inclusion
Kuaishou started in 2011 as a product tool for generating animated GIFs and a year later it was the leading platform for short videos in China.
Its growth was progressive and the adaptation of the contents allowed its creators to add other functionalities such as electronic commerce through the application.
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“We believe that everyone should have a platform to express themselves, to be heard and seen, regardless of their origin, ethnicity, sexual orientation, socioeconomic and cultural levels,” said the company.
As a result of that philosophy, In Kuaishou, more than 26,000 million short videos have been uploaded, the social network has more than 20,000 million visits per day and more than 1,000 million individual live transmissions are shared there.
“True to its philosophy, Kuaishou Technology is committed to building an egalitarian, diverse and inclusive virtual community and stimulating and generating the creativity and happiness of each individual,” the company added.
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