Microsoft tried to buy Pinterest, according to FT: a potential $ 51 billion deal
During the last months, Microsoft in talks with Pinterest for a $ 51 billion acquisition, as explained by sources close to the negotiation to Financial Times. The social network of images has experienced great growth over the past year and this valuation of Microsoft would be around four times more than what was established two years ago with its IPO.
However, the negotiation has slowed down in these weeks and they are no longer active, according to FT sources. We must remember that last fall Satya Nadella’s company was interested in buying TikTok, another company in the digital world that would have been valued in billions of dollars.
Microsoft is still looking for its big buy
According to data from MacroTrends, Microsoft has more than $ 131 billion in cash, which could be used to make all kinds of investments. Among them, buy another great technology.
Microsoft is looking for a large online community that can increase the use of its cloud platform. At the moment, Pinterest has about 459 million users and uses Amazon Web Services.
If this purchase is completed for those figures, it would become the largest acquisition of Microsoft in history, with a value of almost twice that of LinkedIn. Such a move would be investigated by competition regulatory agencies, who would thoroughly examine the purchase.
Tools like Pinterest are a great source of information beyond the benefits as a social network. Boards can be a good source to diversify and classify images, something very useful both for advertising and for training algorithms or artificial intelligence systems. Microsoft It is not the only company that has shown interest in this type of platform. Last June, Google developed a prototype called Keen, a Pinterest clone focused on varied interests.
Via | Financial Times