Blackberry, the professional mobile par excellence, prepares its return to Europe in 2021
Its software, pioneer in allowing email messages to be received on a mobile device, and your QWERTY keyboard, ideal for responding to those emails, they made it the preferred mobile of professionals. Now preparing to return five years after being withdrawn from the market and Europe will be one of its key markets.
Foxconn and an American startup, OnwardMobility, are already working on the return of these mythical phones. As you advance Nikkei Asia, These new models will appear first in the United States and Europe, where it is already in talks with operators for the commercialization of these new devices. In fact, the company is expanding your sales team and has hired a Vice President for EMEA and another Vice President for Government Sales.
RIM licenses the Blackberry brand
It should be noted that OnwardMobility is licensed by Blackberry to launch its terminals. RIM, the Canadian campaign behind these original Blackberries, decided to withdraw from the mobile market in 2016, given the rise of models with touch screens. Since then, the company has focused on security and IoT products.
Not the first attempt to revive the BlackBerry models. Chinese electronics company TCL also licensed the brand and launched several models under the BlackBerry name, but last year ended the deal.
OnwardMobility hopes to have better luck and has relied on Foxconn, one of the main Asian manufacturers involved in the smartphone manufacturing. Together, the two companies are developing the new model to be sold under the BlackBerry brand, which features the brand’s signature keyboard, as well as a camera and 5G connectivity.
Productivity and ease of use
These terminals will again be very thought for the professional public. According to the CEO of OnwardMobility, Peter FranklinWhen designing these new Blackberries, the company wants to guarantee that they have 5G, that facilitate productivity “without sacrificing user experience”. “BlackBerry smartphones are known for protecting communications, privacy and data. This is an incredible opportunity for OnwardMobility to bring next-generation 5G devices to market, ”he adds.
The company hopes to win the public’s favor, especially now that more people are working from home due to the coronavirus pandemic. “Our smartphones equipped with a physical keyboard can help boost productivity,” Franklin said.
OnwardMobility also hopes to offer a increased protection against data leaks and other threats cybernetic. He will be working with a third-party cybersecurity firm and hopes to tap into demand among corporate and other clients who are interested in security.