Microsoft Supports Search Engines Pay For News
Microsoft advocated for other countries to follow Australia’s lead by asking that media are paid for informational content posted online, a move opposed by Facebook and Google.
Tech giant Microsoft offered last week to fill the gap if rival Google makes good on the threat of disabling its search engine in Australia if a law establishing payment is passed there. Microsoft chairman Brad Smith said the company fully supports proposed legislation in Australia that would force Google and Facebook to compensate the media.
“This has caused an unusual divide within the technology sector, and we have heard people ask whether Microsoft would support a similar proposal in the United States, Canada, the European Union and other countries,” Smith said in a blog post. “The short answer is yes”.
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Facebook and Google have threatened to block key services in Australia if the proposal, now in Parliament, becomes law.
Smith argued that internet platforms that have not previously compensated news outlets should now step up to revive independent journalism.
Australia’s proposed law will govern relations between financially distressed traditional media and the giants that dominate the internet. and capture a significant portion of advertising revenue.
We’ve heard from people asking if Microsoft would support a similar proposal in the United States, Canada, the European Union, and other countries. The short answer is yes
The search engine for Microsoft, Bing, represents less than 5% of the market in Australia and between 15 and 20% in the United States.
“Unlike Google, if we can grow, we are prepared to accept the obligations of the new law, including the proposed revenue sharing with news organizations ”.
With information from AFP
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