Jaguar Land Rover announces its plans to convert to the electric car. Over the next five years, the British manufacturer plans to introduce six new electric cars, including the Land Rover’s first electric in 2024 and several new Jaguars to become a purely electric brand.

Thierry Bollore, the new CEO of Jaguar Land Rover, explains that the company is undergoing a restructuring process and wants to achieve carbon neutrality by 2039. To do this, one of the first changes will be to reorient Jaguar. A commitment to the electric car that we are seeing repeated in other similar brands such as Porsche with its Taycan, Mercedes with him EQC or Ford with the Mustang Mach-E.

Electric Jaguars that will arrive in 2025 with a new platform

The transition to electric will come sooner in Jaguar luxury models. In 2025, the manufacturer expects all Jaguars to be electric. Not so for the models of the Land Rover brand, where its first electric model will not arrive until 2024. In the case of Land Rover, the manufacturer expects that by 2030 60% of the cars sold will be electric and that by that date all models have an electric version. As we see, Jaguar Land Rover’s plans are much more ambitious for its sports car brand, not for Range Rover, Discovery or Defender.

Due to this restructuring process, existing plans for the Jaguar XE, XF, E-pace and F-Pace could be affected. All of them could receive new electric models around 2025, along with the arrival of a new electric platform.

Jaguar Land Rover will be based on three platforms. Land Rover will use the Modular Longitudinal Architecture (MLA) for hybrid vehicles and the Modular Electrical Architecture (EMA) for the new electric vehicles. In the case of Jaguar, the company will use a new platform to be developed in Solihull, UK. For its part, the current Jaguar workshop in Bromwich Castle will not be expanded and although the manufacturer will continue to be there, its function will also be restructured.

In addition to investing in electrifying its vehicle portfolio, Jaguar Land Rover has also announced a future investment in hydrogen fuel cell cars, with prototypes that will begin their tests during the next year.

For this process, Jaguar Land Rover explains that it will invest around 2,500 million pounds (about 2,870 million euros) a year in electrification technologies and connected services.

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