Four Colombian startups that gain space in the market
Technology has become an input to create new business alternatives and thereby seek solutions that adapt to the transformations of the current world. Colombia is not far behind and, In recent years, more and more companies in this field have gained momentum in the country and the region.
From different sectors, ‘startups’ – emerging technology-based companies with the potential to grow exponentially in a short time – are opening up a field in the market with products and services that include artificial intelligence and big data alternatives.
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We tell you about four ‘startups’ born in the country that despite the economic crisis caused by the pandemic have registered outstanding growth and they are projected to continue expanding their market share.
All were recently chosen by Innpulsa, Rockstart accelerator, Startupcol and ‘Forbes’ magazine among the 100 best startups in Colombia.
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Amid the supply of transportation platforms in the country, Taxia stands out for being a multi-channel app that works hand in hand with the taxi drivers union and seeks to become a technological ally for them.
“We made an automatic system, so you can order a taxi by phone, by WhatsApp, by application, and this request automatically reaches the taxi drivers who have the platform,” explains Gaby Muñoz, co-founder and CEO of Taxia.
The idea was born on the side of his family, which in Manizales has had a taxi company for several years. They saw the need to integrate technology and look for other alternatives for the business, that was the starting point to create the company seven years ago.
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In the time of operation they have already made more than 40 million trips, have 20,000 associated taxi drivers and are present in 15 Colombian cities; they are also in Argentina, Aruba, Panama and have just landed in Mexico.
“We have been expanding the options to give more alternatives to customers, so we have different alliances, in which people can pay with credit cards, make codes by QR code through Mercado Pago and other payment gateways,” he concludes Muñoz.
In 2019 six friends, all engineers, but focused on different professional areas, materialized an idea they had had for some time: offer artificial intelligence and big data to companies to optimize processes.
This is how Datup came into being, a cloud platform that allows the corporate sector to use its data to effectively solve day-to-day problems. Options range from integration of company data to the analysis of information for the supply chain.
“We help to determine which are the products that leave them the most income, which are the ones with the greatest turnover complexity,” says Felipe Hernández, co-founder of the platform.
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The growth in these two years is exponential, Hernández details, so the goal for 2021 is to grow up to 10 times its size. “We are going to have an internationalization process from Colombia, because our platform can serve clients from anywhere in the world and this issue of virtuality has opened space for us in many countries, “he says.
Vueltap – Logysto
After researching the electronic commerce sector, Camilo Arango, María Elisa Botero, and David Arango identified a need. People wanted faster and more efficient deliveries, they didn’t want to wait many days, or even weeks, to get their hands on the product.
That was the seed for creating Vueltap four years ago, which recently changed its name to Logysto. The company seeks to become an ally for brands that have online commerce.
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They developed a platform that offers the logistics service, where have deliveries of less than an hour, 90 minutes, 3 hours, or maximum the next day of the purchase, depends on the agreement of the company with the consumer.
The pandemic helped them grow exponentially and in 2020 they went from being in two cities in the country to making deliveries in 14 cities. They currently work hand in hand with 450 companies, and closed last year with more than a million shipments.
For this year, Logysto does not want to let go of the accelerator and they plan to reach the Mexican market as well.
Whale and Jaguar
Through artificial intelligence, this ‘startup’, which was born in 2017, offers an alternative that allows automate the process of creating a digital marketing and communication strategy.
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“We basically use methodologies from data science, programming, development and artificial intelligence to explain and give recommendations in communications. That allows them to make informed decisions to see if they are doing well or poorly. What’s more, we work on the automation of content generation”, Details Nohora Galán, co-founder and CEO of Whale and Jaguar.
For this, they developed a platform that gives the client the option of monitoring their different digital platforms, social networks and digital communication media in order to measure the reputation and effectiveness of the messages.
In addition, have an alternative of bots that create autonomously, based on basic information, a complete article to publish in the information channels that have; Likewise, it can interact with audiences on social networks.
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The company also carries out consultancies to create solutions tailored to the client, through the development of a specific algorithm that allows compliance with this. “In this we have specialized in discourse analysis, we use natural language processing and we do computer vision,” explains Galán.
Last year was the best in the company, says the CEO of the startup, since The pandemic promoted the digital transformation in the country and highlighted the need for the use of technological tools.
“It was the year in which the team grew the most, we went from being seven people to having a team of 26 employees,” says Galán.
The plans are to continue growing in the country and gain an international presence in the region, although they have already had clients in the United States, Spain and Bolivia.
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Twitter: @ TecnósferaET