Google to pay Australian media while Facebook shuts down and makes its big mistake
The war between Australia and big technology is still hot and now new information has emerged in which it is seen that Facebook prefers to step aside from the road and Google has decided to give in and reach an agreement that may mark the beginning of other strategies throughout the world.
This problem has ceased to be something private to become a conversation in stereo and live where the United States and Europe are very pending, since the future in the rest of the countries depends on the agreement that is reached in Australia.
The story is somewhat bizarre and jumped to the news without warning when many media pointed out that Google could leave AustraliaBut we’d better do a short memory exercise.
The Australian Government forced Google to pay the media to use their news, Google’s response was to refuse, but Australia occupies 94% of its market share so an agreement had to be reached.
Between comings and goings, Microsoft saw its opportunity and offered to take the place of Google if the internet giant followed through on its threat to leave Australia.
The issue of charging Facebook or Google for the use of the news can be one lifeboat for many national media in different countries of the United States and Europe.
Finally Google gave in to pressure from Australia and he proposed a curious alternative that was also going to generate income for the media. Google introduced a platform called Google News Showcase to please Australia in front of its Media Negotiation Code which was what had caused the conflict.
The service that Google proposes is a monthly subscription, since participating publishers will have a kind of fixed monthly fee for selecting their articles for the Google News Showcase. This service simulated a board where news, audios, videos, articles, images, etc. are collected. where the name of the original publisher appears.
Then came the hardest part and it was the negotiation by Google with all the Australian media.
It seems that the negotiation is going from strength to strength because the news has jumped that Google has signed a historic 3-year agreement with News Corp in USA, Australia and UK. In addition, it also seems that the economic agreement has liked both parties since the statement speaks of significant payments.
On the other side of this dilemma we have Facebook that has closed in on the band and says that will restrict Australian publishers and users access to its platform Y they will not be able to share or view your news on Facebook, whether from Australia or international.
Facebook defends itself: “The proposed law fundamentally misunderstands the relationship between our platform and the publishers who use it to share news content.”
We want to believe that Facebook will come to its senses, otherwise it could be a hard lurch for the social network that, precisely, is not at its best.