These three Amazon products will only go on sale if there are enough pre-orders: this is the Build It program
Amazon just launched its own Kickstarter. Build It is a new user sales program in which the catalog products do not yet existOnly if there are enough interested people will it be manufactured and sold. A system of crowdfunding Similar to Kickstarter and Indiegogo, but without the risks of losing money if the product does not reach its goal.
The idea behind Build It is simple: if enough people want to buy it, it is manufactured and it is sold. Otherwise, the product is neither manufactured nor the user is charged for it. Unlike Kickstarter or Indiegogo, here the financing of the product is not sought so much (taking into account that we are talking about one of the richest companies in the world), but rather to know the interests of the user.
Within the Build It product catalog, the user simply has to buy one of the products that interests him, like any other purchase on Amazon. From there it depends on whether the product reaches its pre-order goal or not. An upper bar shows the percentage achieved and there is a limited time for it. If time is up and the product does not have enough orders, it is canceled and the user is not charged.
The interesting point of Build It will be see if you open it to other companies too. That is, there are currently only products from Amazon and manufactured by Amazon. However, with the great distribution platform that Amazon has and its ability to attract users, Build It can be serious competition for Kickstarter or Indiegogo. At the moment there are no details about a possible opening to third-party products.
A wall clock, a scale and a thermal printer
They are the three products (or rather concepts) with which Amazon starts this pre-order program. All three are in presale already like hardware experimental under the Day 1 Editions program. Day 1 Editions is an internal Amazon program where they test with unconventional products, such as Echo Frames or the already canceled Loop smart ring.
Perhaps the most curious product of all is the wall clock. The Echo Wall Clock has a mechanical pendulum and a rear speaker. There aren’t many specs on it, other than that it will feature Alexa built in. The general idea of these three products is that they have Alexa built in to make them smarter.
The second product is a smart scale that, yes, comes with Alexa. A scale does not offer many options beyond calculating the weight of the product that is placed on it. Allows you to change the units of measure or reset the scale like a normal nutrition scale. If we want more, we can ask Alexa about specific data such as “Alexa, how much carbohydrate is there in the bananas you are weighing?”
We finally have the Smart Stick Note thermal printer. We are before a thermal printer like those used to print tickets without the need for ink for it. The difference is that in this case it is sticky notes that you print and not traditional paper. Another difference is that it brings Alexa, so we can basically dictate notes with reminders that will print them on sticky notes.
The watch is available for pre-order for about $ 80, the scale for about $ 35, and the thermal printer for about $ 90. These prices are lower than the final price if the product goes ahead, in the same way that it happens in financing platforms.