When Disney + will catch up with Netflix: the figures show an unstoppable trend
Disney + is growing in an amazing way in recent months and exceeds the rest of the platforms in new subscriptions.
With the latest quarterly data from Disney + we were able to see how subscriptions are skyrocketing have gone from the 73 million announced in November to 94.9 million in February. The upward trend is marked and does not seem to find a brake despite some controversies that have arisen, such as the one that had the premiere of Mulán.
The circumstances of Disney + are different from those of its most direct competition, Netflix, as it is part of a company whose main benefits come from other markets, such as amusement parks or cruise ships. Situation similar to Prime Video and Amazon. But all of them have benefited from the pandemic that has brought a large number of new customers to the platforms.
One of the most striking aspects of Disney + that suggests great growth is in the new series and movies. During the first months, hardly any new features were added, or at least current, while in the competition the content continued to grow unstoppably. But how is the exact trend?
In Bloomberg They have analyzed the data from the different platforms. In this table Amazon and Apple are missing, which do not share results nor the number of subscribers.
As can be seen, The subscriber curve that Disney + has indicates that Netflix may see its reign threatened in one or two years if you keep expanding your platform to more countries and gaining customers.
Although this sample does not fully match the benefits, where YouTube sneaks in and the difference between the two platforms grows significantly because the average Netflix customer pays more than twice that of Disney +, at least until prices rise. These are the 2020 results:
- Netflix: $ 25 billion.
- YouTube: $ 19.8 billion (excluding subscriptions).
- Disney: Between 10,000 and 11,000 million dollars.
Anyway, this is a business that can fluctuate significantly in a short time and the arrival of HBO Max or the growth of platforms such as Hulu can also mark the future of these companies. The most interesting thing in the end is to check that the data is close to the perception that is around us.