Spotify will have HiFi, machine learning for podcast and will allow advertisers to create audio advertising
Spotify arrives loaded with news and some you will like more and others less. The most important thing is that you will soon be able to listen to your Spotify playlists with the highest audio quality.
The world’s most famous music streaming app is about to launch 3 very important news. One of them is late, like HiFi, but at least it is expected before the end of 2021.
HiFi quality playback is now available from its main competitors such as Amazon Music and Tidal. Two apps that gain new followers every day. Another feature that will soon come to your Spotify app is audio advertising and if you are in love with podcasts comes machine learning.
Of all the news that Spotify is going to incorporate, HiFi is one of the most anticipated, but you have to continue to be patient, since you will not have it available until the end of 2021.
Also, it will not be available globally but only in select markets. Lossless music playback has been announced during Spotify’s Stream On event. The company comments that will offer their music in CD quality later this year.
Another important aspect is the price. It is not known if this audio quality will be available for Spotify Premium, or a new subscription category will be created exclusively for HiFi.
On the other hand, if you like podcasts, Spotify brings many new features, among which we highlight the interactive podcast. No, at the moment the intervention in the purest Clubhouse style is not allowed, but yes you can answer surveys and questions.
The company has been associated with WordPress to be able to convert a written text to audio. In addition, through the Anchor tool, it will soon allow you to add videos to podcasts.
Machine learning reaches the podcast. Spotify is confident that this content will help fuel the growth of the business. The discovery tool that Spotify offers you will show new podcasts based on the ones you’ve listened to so far.
Machine learning for podcasts will work the same as for songs. Spotify seems fully confident in the potential of podcasts and audio itself. Remember that you recently launched the audiobooks and it seems that it is not going to stop.
Podcast search will become clearer and more direct. If you only search for Kitchen, all the podcast programs related to that topic will appear.
So far you have only heard Spotify ads on Spotify. That is, you have only heard how the company advertises its own services such as Spotify Premium or the playlists it has, among other ads.
But the story is about to change and it’s a historic turn for Spotify. The music streaming company allow advertisers outside your business to create audio ads to promote your products and services.
Is about Spotify Audience Network, and it is nothing more than a way to monetize and bring back your extensive investment in podcasts. It is believed that these announcements will only be heard in the podcast section, but the possibility of expanding to the rest of the application should not be ruled out.
According to Spotify this new tool will allow podcast creators to make money from ads. It is still too early to give you exact conclusions, as Spotify has commented that the function is in its early stages of development.