Apple snatches top spot from Samsung in quarterly sales: 2020 was definitely a bad year for this market, according to Gartner
In December 2020 we saw how it was rumored that Samsung mobile sales would fall for the first time since 2011 and things have not been better in the review of the fourth quarter of 2020. Samsung falls to second place leaving Apple in first place in the ranking of global mobile sales, a place that those of Cupertino did not occupy since 2016.
The data comes from the signature Gartner, which, like every quarter, offers an estimate of sales in the mobile market at a global level, in whose ranking of the top five positions we usually see a Samsung, Apple, Huawei, Xiaomi y OPPO, at least since in 2016 OPPO entered very strongly, sometimes even stealing position from Xiaomi, what has been in the top five for more than seven years.
5 years since the last pole position
Garter was also one of the last to he told us that 2020 was a bad year for this market, generally speaking. In fact, as we saw the signature blamed the coronavirus the worst drop in history in the mobile market, something that was seen in July and that did not improve much in successive reports.
There was still Samsung crowning, although it was already noted as a possible cause of the drop in sales that users were aware of the new models that would come later. Moment in which Samsung, coincidentally or not, already took the opportunity to anticipate what would come a month later: the Samsung Galaxy S21, its new flagships.
But, apparently, the sales they have been able to achieve of their crown jewels have not been enough to make up for that lowered slump that was looming: Samsung falls 11.8% compared to the sales of the fourth quarter of 2019, losing approximately 1% of the market share. In this way, Apple, who have experienced a growth of 14.9% compared to 2019 in this period, remains with the first place in terms of market share in the fourth quarter of 2020, with 20.8% of the same.
Not bad being a fifth of the total, although those that have grown the most with respect to this quarter are those of Xiaomi, with 33% growth, remaining third in market share. It seems that Xiaomi’s strategies, which in 2020 contemplated both price increases What attack in the fight for the cheapest 5G mobile, they have worked well, enough to see them on the podium.
A 2020 that was a stick for many
Looking at the figures for 2020, according to Gartner data, we see that Samsung does manage to maintain the leadership there, although it is the second strongest drop that is reflected in the annual fee. The most obvious bump is from Huawei, which decreased 24.1% in sales compared to what it achieved in 2019, something that is not surprising due to the impact of United States blockade and the repercussions this has on their consumer products (and on the day-to-day lives of users), seeing that although not everything was bad in 2020 it even fell out of the top 5 shipments in the fourth quarter of 2020, according to Canalys.
In 2020, Apple and Xiaomi have been the only ones that globally have shown growth, 3.3% and 15.7% respectively
In 2020 it was Apple and Xiaomi the only ones that globally have shown growth, 3.3% and 15.7% respectively. Seeing the rise of those in Cupertino, it is possible to think that the increasingly varied selection of iPhone is a well-planned strategy (in the end it is still that there are more ranges and more options, like the whole life of Android, but at a very small scale). In 2020 we saw the renovation of the iPhone SE, the iPhone 12 mini, the iPhone 12, the iPhone 12 Pro and the iPhone 12 Pro Max, five phones for a manufacturer that, at most, launched three models a year, and all 12 with 5G.
Taking into account the results of the market in general, mobile sales are down 12.5% in 2020 with respect to the 2019 figures, confirming those data of strong and historical drops that we saw in the middle of the year. Although Gartner points out that sales of 5G mobiles, of mid-range Y the most powerful in photography they have helped cushion the decline in the fourth quarter.
Given these results, what is quite interesting for the next balance sheet is see if the first quarter of 2021 changes the market trend, as well as if Samsung manages to take flight. Xiaomi has globally launched its Xiaomi Mi 11 and the rest we are waiting to see highlights, such as Huawei P50. On the other hand is one of the “others”, LG,[consideringhisfinalexit)Sowe’llseeifanytrendschange[planteándosesusalidadefinitiva)Asíqueveremossicambiaalgunatendencia