Xataka Live 9×02: a technological ecosystem to dominate them all
Tech brands have been building ecosystems around their products. Surely we all have Google, Apple or Microsoft in mind, but even within the systems of each of them, variations arise. In this episode of Xataka Live, our technology and entertainment program, we delve into the role that these ecosystems are playing for manufacturers, which incentivize users to buy the largest number of products from the same brand.
The family that stays together …
They came to visit us Mengyao Y Miguel Morales placeholder image of Huawei Spain to explain how the company is doing to build an ecosystem that had its origin in the mobile phone, but is now reaching smart speakers, routers, laptops, etc. They call it the formula 1 + 8 + NAlthough, as we see, their strategy is a manual Trojan Horse, that is, they enter the house through a product (the mobile phone), which opens the door for many others to arrive.
In the rest of the program we listen to Javier Lacort Y Fabio Rodriguez, which tell us about natural life ecosystems that have emerged in unsuspected places; John Tones focuses the shot on the most mythical ecosystems in science fiction (such as the famous life cycle of ‘The Lion King’); Finally, Samuel Oliver Y Amparo Babiloni They fight in our geek battle over a very controversial issue: using all the products of the same brand vs using any brand’s products.
We raffle a Huawei P40
Watch the program and reply on YouTube to the comment we have left: what is your favorite moment of the program and why? The best answer, take it.
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