Netflix creates its own TikTok: a feed of short videos from its most popular comedies
The TikTok format has penetrated in mobile technology. Short videos with vertical and automatic scrolling It is a formula that convinces and keeps users in an app for longer. Instagram The YouTube are some of those that have copied the format, now Netflix is joining with ‘Fast Laughs’.
As indicated, the functionality will appear as one more tab in the Netflix mobile app. When entering it, videos will be shown in vertical format that will be little shorts from Netflix comedies. These shorts can be not only series but also monologues for example.
The main idea behind this is make the user consume and view more Netflix catalog. Therefore, next to each video there are a series of buttons to save the title in the user’s list or directly play it, in addition to being able to share the short or laugh.
The truth is Netflix had already been experimenting with this idea since last year. The feature appeared for some test users, but now it officially reaches all users through the iOS app. On the other hand, it is worth noting that it has its own tab in the bottom bar next to ‘Home’, ‘Coming Soon’ and ‘Downloads’. That is, it is not a temporary feature.
This Netflix TikTok is not the first idea that they have taken from other social networks, platforms or technological tools. Previously they implemented stories Similar to those of Instagram, more thought of as pervisualziaciones as a trailer for the titles in its catalog. They have also tried with the style of audiobooks using titles that are audio only.
More information | Netflix