They create a platform for wellness content for the Hispanic market
Due to the pandemic and the impact that has originated in the changes and in the ways of living, working and carrying out the day to day, maintaining a balanced state of mental and physical health has become a priority for millions of people in the world.
And Colombians are no exception. According to a recent survey carried out by the National Administrative Department of Statistics (Dane), the pandemic caused by covid-19 has emotionally beaten 6 out of 10 people in the country, which has led many to develop initiatives that allow them to transform their health and that of those around them.
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This situation, in the so-called new reality and facing the growing problems of anxiety, stress, obesity, among other evils, motivated Adriana Santacruz and Nicolás Vergara, two Colombian entrepreneurs, decided to create a online content platform that seeks to promote well-being in life of people in the midst of this situation that occurs in the current health crisis.
The platform is called Power and Balance (www.poderybalance.com), a digital tool that brings together talks, free conferences and online courses on current issues and concerns in the same space so that people find a very positive attitude.
We have bet on this project that seeks to help people to find that light again and to better connect with their body, their inner self and the
“We believe that we are all born with a shine, but that factors such as family, society, the world and work are overshadowing it. For this reason, we have bet on this project that seeks to help people to find that light again and to better connect with their body, their inner self and the universe, ”says Santacruz.
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For this purpose, this platform has summoned experienced speakers and renowned personalities. Andres Parra, renowned Colombian actor, has been one of the guests. He recently led a two-session talk where he talked about his history of being overweight and how he managed to lose 50 kilos after many years.
“We have become the only digital tool for exclusively Latino wellness speakers, where people have the possibility of learning about those problems that affect our body, mind and inner strength these days,” adds Vergara.
Power and Balance is a platform that, since its creation in October 2020, has managed to bring together more than a thousand people connected in the same session and that currently has more than 40 thousand registered, interested in its content offer.
This year it plans to develop more than 150 free conferences, with which it hopes to reach more than 75 thousand people from Colombia and the region.
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