290 million transactions, the country’s goal in ‘e-commerce’
In 2020, Colombia reached record figures in electronic commerce and registered growth that had not been budgeted, reaching more than 222 million online shopping transactions.
This panorama is clearly influenced by the covid-19 pandemic, which caused citizens to resort to new ways to access non-essential shopping centers and non-essential businesses due to mandatory isolation, the closure of shopping centers and non-essential businesses, and days of discounts such as VAT-free different products.
The acceleration in this sector led to it being part of the country’s economic reactivation plans to overcome the economic crisis of last year. For this reason, the National Government seeks to exceed the figures reached in electronic commerce last year and reach 290 million digital transactions in all of 2021.
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“To overcome this goal, we invite all merchants, entrepreneurs and businessmen to be part of the Vende Digital project, with which we hope to benefit 20,000 companies between 2021 and 2022, helping them to innovate in virtual commerce,” said the Minister of ICT, Karen Abudinen.
This projection is in line with that of the Colombian Chamber of Electronic Commerce, which expects this sector of the economy to grow in the country by 16 percent this year.
For its part, ProColombia has projected that through the ‘Colombia a click’ initiative, national companies will be able to boost sales abroad. The goal is that by 2022, 400 companies will sell 18 million dollars in other countries through online transactions, and in the long term, exports through electronic commerce will represent 30% of total international sales.
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“This offers advantages for the growth of exporters, such as cost reduction, a greater audience reach, avoids travel and allows availability every day of the week,” said Flavia Santoro, president of ProColombia.
2020 allowed the commercial sector to know the benefits of electronic purchases to take advantage of them, says Nicolás Rodríguez, ‘country manager’ of the Openpay payment gateway in Colombia.
“Many companies that were not prepared, nor did they have digital commerce within their plans, were forced to enter it quickly. He showed them that even with the openings of physical establishments that we are already experiencing, e-commerce is a great option and an additional sales channel”, The expert pointed out.
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