The iPhone 12 mini does not work: Apple will cut its production by 70% in the first half of 2021 according to Nikkei
We love (more) compact mobiles, but we don’t buy them (a lot). That is the conclusion that can be drawn from the data that Nikkei Asia has just published regarding Apple’s plans regarding its iPhone 12 mini.
The smallest of Apple’s next-generation smartphones will see its production cut by 70% during the first six months of 2021. In fact, it cuts production by 20% compared to the plans it had in December, but the reduction is much more notable for the compact model.
The iPhone 12 mini in the face of the reality of a market that loves big phones
In Nikkei they indicated how those cuts will be a good part of which Apple will make in the production of the entire family of smartphones presented at the end of last year.
Some providers they will stop manufacturing specific components for the iPhone 12 mini altogether for now, while other providers will end up relocating certain components of that mobile to dedicate them to the iPhone 12 Pro Y iPhone 12 Pro Max.
This news seems to make it clear that the success of the iPhone 12 mini has been very limited despite the good feelings that it transmits. There are practically no high-end compact mobiles that can rival it in the Android market, but still the demand from Apple users is clearly directed to the standard model of the iPhone 12 and also to the iPhone Pro and Pro Max.
In Nikkei they also mention that production of two new MacBooks has been delayed based on Apple Silicon, but it is not known if it is a new design with some successor to the M1 or simply a variant of the equipment that Apple recently introduced.
Despite cuts in the production of its mobiles, Apple seems to continue to want to make more than ever: 230 million terminals are expected leave the factories that produce them, which would be 11.6% more than those manufactured in 2020.
Via | Nikkei Asia