Google launches its new platform to book accommodation and makes travel agencies tremble
Google Travel joins Google’s expansion into new sectors with the intention of creating a total service.
We know that Google increasingly allows more functions and that it continues to expand to all types of sectors. You want us to make restaurant reservations through the company, order a taxi, buy all kinds of items and many other options. Now with the launch of a new service wants to be like a travel agency.
In order to plan vacations, it already has a very interesting service that you can learn to use with our guide: Google Flights. Through this tool it is possible to search and buy flights, but it will go one step further and Travel has been launched.
The Travel feature is clear at first glance and is intended for anyone to “access a wider range of hotels and prices, users will have more alternatives to choose from when organizing their trips and wanting to book“, according to Google.
The service is a mix between accommodation price comparison and travel agency. On the one hand it allows search and reserve places in different establishments, as long as they are pointed to Hotel Prices API and Hotel Ads, but also sign up for all kinds of plans and activities.
As they indicate, Google’s goal is to be prepared for “when travel really resumes, it will be essential that people can find the information they need and easily contact online travel agencies“.
It is clear that Google is going to take advantage of the context to get in a good position when tourism resumes in the coming months, something that may not be seen with good eyes by other types of companies that you will find in this giant a competition that will be difficult to face.
Google Travel has already been launched and they report that “Over time, we will continue to expand this open platform to give all of our associates even more opportunities to gain visibility and help travelers book flights, find accommodation or discover new destinations“Or what is the same, they will seek to offer the complete package to users.
When conducting a search you can see that the operation is the classic in this type of pages. It has the option of sort the accommodations based on different fields, map to locate the hotels or possibility of narrowing down by prices.
We will see if it reaches a large number of users or remains an option without too much impact, as has happened with Google Flights so far. In any case, it is one more step for Google in its expansion into all fields. If you wish, here is the link to Google Travel.