The reinvention of Twitter: conquering new audiences with audio, newsletters and paid content
Twitter, with 192 million daily and 330 monthly active users, has been the most withdrawn member of the social media family. The page of the blue bird is not in the focus of the great monopolistic accusations against its union nor does it sit at the head of power together with Google, Facebook, Apple and Amazon (the GAFA), although it has been part of the controversy over the freedom of expression and the closure of accounts for instigating misinformation and violence. In addition, a certain immobility has always been attributed to him. Up to now. In just a few months, Twitter has launched a revolution betting on audio, newsletters and scheduled content. The reason: it needs to grow, conquer younger audiences and be more profitable.