What Netflix Can Learn From Other Platforms That Limit Shared Accounts – These Are The Most Common Restrictions
In a way WarnerMedia CEO John Stankey was already anticipating in 2019: “We are not going to get into a punitive dynamic, with lawsuits against the people. But I think technology is starting to improve and allows us to pay attention to widespread abuse: When we see 14 locations connected to HBO on a Sunday night with 16 different broadcasts, we realize those things. “He added:” As growth slows, the industry will find a little more rigorous control methods. “
And the moment seems to be coming: it has come to light a feature in testing being tested by Netflix and that, if implemented, it would change how it restricts the use of the same account by several users. Up to now five users are allowed on the same account, but with a restriction of up to 4 devices, which has led to passwords being shared massively.
So far they have been observed, always in these tests, Confirmation verifications of the identity of the account owner. Occurs in case the location does not match of your different registered devices. If this new restriction were to reach Netflix, it could change the perspective that viewers have of the platform, since it would approach some of its competitors in certain limitations that they impose on their users to prevent accounts and passwords from being shared. We review some of the most common limitations among streaming services.
– Number of simultaneous devices
Without a doubt, the most widespread restriction. The most rigorous are Amazon Prime Video, Filmin, Movistar + and HBO, which only allow two simultaneous devices. It is the most common amount, and it is what users have become accustomed to: sharing a password with a single person. This is why Netflix is so popular, with its maximum of four. Just as generous, in any case, is Disney +, which allows four simultaneous devices, just like Apple TV +.
-Number of registered devices
This is a complementary restriction to that of simultaneous devices. They are the devices, whether they are under the same location or not, that the platform supports. They are almost always the same: in the case of Netflix, Filmin or HBO, for example, there are five. In the case of Disney + the number rises to ten, which makes sense considering that seven different profiles can be created under the same account.
The limitation of simultaneous reproductions is a variable restriction, that is, if you travel outside of your city and access your Netflix account in a hotel, it will count as one reproduction to which three other simultaneous reproductions can be added without having to touch anything. The limitation of registered devices is fixed, however, and sometimes you have to enter the profile configuration of the platform to remove devices when the maximum has been reached allowed if, for example, a friend has momentarily entered your profile from their mobile.
-Number of profiles
This is a restriction where platforms can be more lax, since it is widely used to bring different viewing rhythms and playlists under the same roof. Its abundance is not incompatible with the restrictions of simultaneous devices, and that is why Disney +, for example, allows seven profiles, true to its policy that each family member can have their own history on the platform.
On the opposite side of the spectrum we have Filmin, which only allows one profile per account, or HBO, which only differentiates between the normal profile and the child profile. Amazon Prime Video and Movistar + do allow different profiles, six and four respectively. Even so, this is an aspect that does not affect the practice of sharing passwords too much.
There are platforms that allow offline viewing, which also makes things easier for those who are willing to share passwords, since the offline viewing does not count among the simultaneous ones. Practically all platforms allow it, with variants depending on the number of hours that it can be downloaded, and also the devices on which it is possible (most, for example, only allow it on mobiles and tablets, since the idea of this option is to not force to spend data if it is consumed from outside the home).