After the success of The Mandalorian Netflix could change its strategy (and you may not like it)
The arrival of Netflix in our lives made that of having to wait a week to see the next chapter of our favorite series seem like a thing of the past, although after the success of the weekly episodes of series like The Mandalorian the company could be rethinking his strategy: is this the end of bingeing on Netflix series?
There are many of us who started the year 2021 with a good binge of the third season of Cobra Kai (although there are many things in this series that have very little sense), is what is known as binge-watching or binge-watching, and in recent years it has become a hallmark of Netflix.
But they say that the old always comes back sooner or later, with several streaming platforms that decided last year to distance themselves from Netflix’s strategy and return to the traditional weekly chapter for their main series. The most famous has been that of The Mandalorian on Disney +, but it has not been the only one.
Amazon Prime Video has used this formula on several occasions with its most iconic series such as The Boys, is the formula chosen by Apple + for all its episodic content, and HBO did the same with Homeland, even Spanish platforms like Movistar Plus and Atresplayer applied the weekly episodes for two of the best Spanish series of 2020: Riot gear Y Poison.
Given the impact of some of these products, it seems that this return to the past works. The offer is so great that viewers seem to appreciate a bit of a pause, there are even many who think that this system makes it easier to follow several series simultaneously.
Except for a few specific cases, Netflix seemed impassive in the face of this trend of its competitors, and we say it seemed because everything indicates that the platform could be rethinking its binge-watching strategy.
This is deduced from the Remarks by Brandon Riegg, Vice President of Documentary and Unscripted Series at Netflix: “We are experimenting with the launch format so that you have time to analyze and comment on each step of the competition as it unfolds.”.
For now, this new strategy will be tested with the new seasons of two of the platform’s most successful reality TV formats: the second seasons of The circle which will debut on April 14 with four episodes, followed by additional batches of episodes on April 21 and 28 and a season finale episode on May 5, and Playing with fire, which will be released on a weekly basis during the month of June.
At the moment it seems that it is only a test for a very specific format such as reality shows, but it would not be unreasonable, if the result were positive and seeing the strategy of its competition, that Netflix will end up applying this strategy of weekly chapters for its great series such as Stranger Things The Cobra Kai. And what do you prefer: bingeing or weekly episodes?