The iFood and Domicilios platforms merge in Colombia
The Superintendency of Industry and Commerce authorized the agreement between the iFood and Domicilios.com platforms, applications in charge of the delivery service, to merge in the country.
According to the two companies, They will continue to work independently until the end of the first half of this year.
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With this joint venture agreement, the applications seek to join forces to improve their participation in the Colombian market and expand their offer to store and home customers.
“Combining the experience and trajectory of Domicilios.com, a brand highly recognized by Colombians as the pioneer in the sector with 14 years in the local market, added to the rapid growth of iFood and its leadership in Latin America, gives us the tools to become a leading food delivery company in the country”, Indicated Tiago Luz, General Manager of iFood, who will assume the operation of the new company.
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Once the first semester is over, the applications will be unified and will work only through the iFood platform.
“We share a similar vision on how platforms like iFood and Domicilios.com should impact the food home ecosystem. As one, we will work harder to transmit our value proposition with a company that is innovative and socially responsible, ”said Luz.
iFood, of Brazilian origin, arrived in Colombia in 2015. For its part, Domicilios.com has been created for 14 years and in the country it has more than 15 thousand establishments in seven different categories: restaurants, markets, drinks, drugstores, pets, shops, cafes, among others, in 29 Colombian cities and municipalities.
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