CD Projekt Red changes its strategy in view of the launch of ‘Cyberpunk 2077’: less hype, online features and more
The release of ‘Cyberpunk 2077’ surely it has not been up to the task of the hype that CD Projekt Red has been generating since that first trailer in 2013. The game has had a Mixed reception on PC and quite negative on previous generation consoles, to the point that the Polish studio has had to rethink its launch strategy for the future.
Through a post on his official blog titled “CD Projekt updates its strategy“, the company has confirmed that changes are coming” in the way it develops video games. “These changes will allow CD Projekt”work on multiple AAA games and expansions in parallel“. They have also announced the expansion of their experience in the area of online games, although from the words of the study it seems that that independent multiplayer that was going to have ‘Cyberpunk 2077’ a little left in the air.
A new CD Projekt Red
One of the main points of the new version of CD Projekt Red is the purchase of the Canadian Digital Scapes studio. CDPR has been working with this studio for three years, which has actively collaborated on Cyberpunk 2077. They affirm that CDS is a good pillar for constitute CD Projekt Red Vancouver and that this new studio will join the three development teams that CDPR already has in Warsaw, Krakow and Wroclaw.
The next point of the strategy is to modernize the “areas for which the CTO is responsible (Director of Technology). “They state that the REDengine technology, the CDPR game engine that was used to develop ‘The Witcher 2’ and CyberPunk 2077 (REDengine 4), will be “improved and centralized,” while the studio will be reorganized to be more “proactive”. In the words of Paweł Zawodny, CTO and Head of Production at CD PROJEKT RED:
“We want to make sure that we can work with two global brands at the same time, while ensuring the highest quality of our products. We emphasize technological advancements and want to configure versatile teams that combine various specializations and competencies. These teams will have the additional assistance from a group of cross-project experts who, due to their experience, can contribute to key aspects of development. All these changes are aimed at allow us to work on multiple AAA games and expansions in parallel, starting in 2022“.
Single-player games will remain the main focus of the Polish studio because, after all, it is where they have experience. Michał Nowakowski, Senior Vice President of Business Development and Member of the Board of CD PROJEKT, explained that single player role-playing games “have been, are and will continue to be our priority”Although they see in ‘The Witcher 3’ and ‘Cyberpunk 2077’ a huge potential that can be expanded to include new areas, media and types of content.
That’s where online features come in. We have been waiting for that ‘Cyberpunk 2077’ multiplayer that, in principle, it was going to be an independent game. However, his future is up in the air. Adam Kicinski, CEO of the studio, has said that “We previously hinted that our next AAA would be a multiplayer Cyberpunk game, but we have decided reconsider this plan given our new, more systemic and agile approach“There are no further details, but the official statement specifies the following:
“CD PROJEKT RED will develop online technologies that can be integrated into future development processes. This technology will drive the online features that the studio will gradually implement for its games. It will also foster the growth of online communities, based on the GOG GALAXY platform, which brings together fans of CD PROJEKT RED video games, as well as external productions. “
That is, while it is true that it is not expressly mentioned that the independent multiplayer of ‘Cyberpunk 2077’ has been canceled, it is suggested that right now it is not a priority, which could lead to delays or, even further, to a future complete cancellation. Perhaps there are online functions within the game, but we will have to wait to find out.
And speaking of waiting, from the study they have wanted address the way games are advertised. One of the main problems that ‘Cyberpunk 2077’ has had is that the Polish studio I had been generating hype since 2013, releasing pills of content and giving details with dropper, something that in the end has played against him seen with the launch of the final version of the game.
From the study they assure that “future marketing campaigns will be much shorter, with promotional content released closer to the actual launch of the given game, featuring its performance on all supported hardware platforms“. Let us remember that CDPR never showed game performance on previous generation consoles, which make up a large part of the current console park, and the results were as follows: bugs, glitches, poor performance and, ultimately, the withdrawal of the game from the PlayStation Store.
Finally, CDPR wanted to address issues related to the employment situation of employees. Not explicitly mentioned the implementation of the crunch, but it has been mentioned that “for years we have underlined our belief that our greatest asset is our team. CD Projekt will continue to be an inclusive and diverse workplace; however, we also want to emphasize the physical and mental well-being of our employees and provide them with opportunities for professional and personal development. ” It is not mentioned what changes will be implemented going forward.
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