Amazon One, the system to pay with the palm of the hand, expands to supermarkets
During the last years Amazon has experimented with different interaction systems for physical stores. The highlights perhaps were Amazon Go ATM-less stores, although it has also created smart carts or hairdressers. Now it has decided to expand its peculiar payment method to supermarkets: pay with the palm of your hand.
We hear about this payment system for the first time early 2020 and we finally saw it came true in September 2020. It is a contactless payment method where a device scans the palm of the hand to use that data as biometric authentication.
These readers allow users to pay for purchases without having to use a phone, credit card, or cash. To do this, Amazon records the user’s information in its database and assigns the palm of the hand to their Amazon account. From there, whenever you want to pay, the hand is scanned and Amazon will automatically identify the user to charge them directly from their Amazon account.
According to Amazon, since they first launched the service in September 2020, thousands of users have signed up to use it. It is currently available in a small number of Amazon Go stores. The plan now is expand its use to US supermarkets Whole Foods (Amazon subdivision).
In the future, perhaps the curious will also join Amazon smart shopping cart which at the same time is a cashier. The idea with all these changes is minimize friction between buyer and product. The easier the purchase and The less you notice that you are paying, the more you buy.
The (possible) future of payments
Depending on how the implementation of this payment system works, it is We will probably see Amazon One in the future also in other supermarkets and shops. The idea in the end is to make a service / product that can be sold to others as well, including competitors.
Amazon One is positioned as well one of the payment methods to use in the future. Palm reading competes with other methods such as facial recognition, fingerprint recognition, mobile phones, credit / debit cards or something as simple as QR codes.
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