What are the new features that Facebook will have?
Facebook Inc. is moving more intensively into audio products, in a bid to compete with rivals like Twitter Inc. and the popular Clubhouse.
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The red social noted Monday that it is developing a number of new audio-centric products, including virtual rooms where users can host live discussions, and a feature called “soundbites” that allows users to post short snippets of audio to their feed as if It was a photo or a video, according to Fidji Simo, chief of the main service of the company based in Menlo Park, California.
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Facebook will also create a podcasting feature so users can download and listen to podcasts directly from the main app., which will give the company the opportunity to compete with Apple Inc.
Recode previously reported on Facebook’s plans. “We have seen a massive increase in audio experiences” during the pandemic, Simo said, including an increase in voice calls and audio messages on Facebook Messenger and WhatsApp, prompting the company to develop the new products.
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Audio has become an important format as many people are trapped at home due to the pandemic. Clubhouse, which allows users to host live audio discussions, has been a huge hit in Silicon Valley and just raised money with a $ 4 billion valuation after Twitter tried to buy the startup for about the same price, Bloomberg reported. News.
“Clubhouse has done something phenomenal,” said Simo. “I’ve been working on Facebook for ten years, so I know how difficult it is to create a new social format.”
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US lawmakers have accused Facebook of copying its competitors and the company is under an antitrust investigation from state and federal regulators.
Simo said Facebook is trying to put its own spin on these products. In Clubhouse and Twitter, for example, audio rooms are ephemeral and disappear after a room is closed. On Facebook, users can save their discussions in the room and let people download them as a podcast, He said.
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Facebook’s artificial intelligence technology will eventually recommend that the most popular parts of a live discussion be shared as sound bites, he added.
Facebook it will also allow tipping in audio rooms as a way to help content creators make money from their fans, something the company has done in the past with live video.
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The launch of these products is still weeks, if not months away. Facebook said it hopes to launch its live rooms product in the summer.
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