French neobanks are born (successfully): green, clean and digital
What if your credit card was made of 80% cherry wood, from certified forests? What if only 20% of the card was made of plastic, recycled, of course, the plastic needed to assemble the central structure? It is the real proposal of the French Helios, which is presented as an “ecobank: a new model of transparent and sustainable financial services” and which has been operating in France since February of this year.
At the end of 2020, before going to the fore, they had achieved, thanks to word of mouth, more than 12,000 pre-registered clients, customers eager to change banks and especially guidance in their savings. Helios is committed to financing only projects oriented to the ecological transition. In their advertising they ask the potential investor: “Are you ready to decontaminate the banks?” Account opening is done in eight minutes online, without having to send paper supporting documents. And for six euros a month the client has a credit card (made of wood) and other banking services through a mobile application.
In fact, France had already had a responsible investment platform since 2014, LITA, which allows individuals to invest in companies with a positive social and environmental impact, but the project does not aspire to go any further. And also ethical, responsible banks have a long history in France as is the case of The nave O the Credit Cooperatif.
Helios it is sold, on the contrary, as a neobank, 100% digital, and, I would say more, as a virtual community of people eager to join the “change of life” in the broadest possible sense. In its Facebook page They promote both their financial products and their responsible investments, such as, for example, reducing the consumption of animal protein on March 20 to celebrate the International Meatless Day.
Helios be part of the platform Transition-action, which promotes “another way of consuming”, which also includes energy suppliers or food suppliers. And it is not considered a bank for the “millennials”, as it might seem at first glance, but for anyone and everyone who wants to change their chip: its youngest client is just 18 years old, but the oldest has already turned 78.
Elon Musk has invested 100 million dollars in a French neobank that will open its virtual doors in May
In March, the neobank already had 1,000 active clients and it goes on and on. It is the first of its kind but the competition is already on its heels. In early April he was born only-one, the “all-in-one” mobile application that allows you to “manage your money and at the same time act in favor of a better world”. It is an “eco-coach” whose mission is to help clients reduce their carbon footprint. The company undertakes to allocate 10% of the profits to social and environmental projects, specifically to Unitlife, which fights against child malnutrition now Ecotree, which promotes actions in favor of biodiversity.
The third in contention comes last but with an air of wanting to be the first in the class. Green-got, another “neobank (French) that protects the planet”, according to its own advertising, will be active from May of this year. Green-got in its promotional campaign it has managed to attract 10,000 pre-registered and among those thousands one of special renown. Elon Musk himself announced via his Twitter account in early April that he had transferred $ 100 million to Green-got. He only asked them to “make good use of them.” The virtual baby has not yet been born but it already receives congratulations, which are promises of a successful future.