Mystery solved: this is the true origin of the Mercadona name
Have you always wanted to know where the Mercadona name comes from? Then keep reading because we are going to tell you what is the true origin of the name of the Valencian supermarket chain.
The names of the brands are a true mystery that on many occasions arouses the curiosity of consumers. In many cases they are nothing more than acronyms, as with SEGA (I knowrvice Gamy), LEGO (Theg Godt, Danish expression that means play good), the day (Distribuidora Iinternational of Afeeding).
Other times, the founders put a personal touch on the name of their company, as in the case of the Catalan brand Caprabo, which is formed from the surnames of its founders, Pere Thatrbó, Jaume Fort and Josep Botet.
On other occasions, chance plays an important role when choosing a brand name. This is what happened with Zara, which was to be called Zorba in honor of the protagonist of the film Zorba el Griego, but a bar in the area where the first store was opened had the same name and the owner asked Amancio Ortega to change it. Playing with Zorba’s letters, the word Zara came up.
Mercadona is another example of a brand name that arouses the curiosity of its customerss. Through Twitter, a user has stated that she would like to know the origin of the word that gives its name to the Valencian supermarket chain. He explains that he has read several theories: that it is an acronym for the words market and dona (woman), that it comes from a variation of the name of the Italian pasta Mercadonna, or that it is a way of saying market.
Hello! We inform you that the origin of the Mercadona name comes from Francisco Roig, our President’s brother, when they saw the name in some Italian pasta in Italy and decided to remove an “n” from it. Thanks and best regards.
– Mercadona (@Mercadona) June 5, 2021
The company’s official account has no problem solving the mystery. As you can see on these lines in Mercadona’s response, the origin of the company’s name is found in the Italian pasta Mercadonna. Francisco Roig, Juan Roig’s brother, was struck by this word, and they decided to remove an N to give their company a name.
This is not the first time that Mercadona has confirmed the origin of its name. Juan Roig himself explained it in October 2017 at a conference within the framework of the congress that the Association of Mass Consumption Companies (Aecoc) held in Valencia, recalling that the corporation began its journey in 1981 with the opening of eight establishments in the city of Valencia.