After being on the air less than a year, Twitter says goodbye to ‘Fleets’
Twitter announced on Wednesday the closure of ‘Fleets’, the company’s version of disappearing stories, after it failed to win the enthusiasm of users. The social network launched ‘Fleets’ just ago eight months after testing the product in a handful of markets.
The feature, which appeared prominently at the top of the app, allowed people to share posts that disappeared after 24 hours, a format invented by Snap Inc. and later copied and popularized by Facebook Inc.’s suite of applications, including Instagram.
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But Twitter said Wednesday in a blog post that while it harbored the fleeting nature of the ‘Fleets’ they would encourage more people to post, It was mostly used by people who were already tweeting.
“We were hoping ‘Fleets’ would help more people feel comfortable joining the conversation on Twitter,” the company wrote. “But in the time since we introduced ‘Fleets’ to everyone, we have not seen an increase in the number of new people who join the conversation ”.
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Disappearing Stories have been a popular product for other social media companies, primarily Instagram and Snapchat, where the majority of posts are photos or videos. In the meantime, tweets are dominated by text.
Twitter said it is looking to incorporate more features into the app’s camera to encourage people to share photos and videos more often. While Twitter tested ad serving on ‘Fleets’, the product did not generate significant income.
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The ‘Fleets’ will officially close on August 1the San Francisco-based company said.
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