Google wants to give Google Stadia a boost: it will reduce commissions to attract video game developers
Google wants to do Google Stadia a more attractive platform for game developers. Despite the first bars of the service were complicated, from having closed his own studio of videogames and having suffered a certain executive flight, Google continues to bet on cloud gaming and the plan to empower it goes through improve earning from studies.
During a developer event, Google has announced a series of measures aimed at increasing interest in its platform: less commissions (for a time and with a certain limit), share a part of the subscription that users pay to access Stadia Pro and a kind of affiliate program.
Google Stadia wants to be more interesting for developers
The first measure that Google has announced is that as of October 1, 2021, all games that are released on Google Stadia will have the bonus commissions. The developer will keep 85% of the price, while Google will keep 15%.
In this way, Google Stadia is equaled (although slightly below) to Epic Games Store and the Microsoft Store, That 12% left and they give developers 86% of the revenue. However, the Google Stadia promotion will only apply to first three million dollars in sales (including games, micropayments, presales and additional content) and only until the end of 2023.
On the other hand, all those games that join the Stadia Pro program (the two or three games that Google gives away each month to subscribers) will receive 70% of the users subscription. To make the distribution, Google will rely on the engagement They have the games with their users, so it is to be expected that those games that are played the most will receive a greater bonus.
The third measure is a kind of affiliate program for Stadia Pro. Developers or publishers they will receive ten dollars for each user who accesses the service through their Click to Play link and become subscribers after the trial month. This program will start in 2022.
Click to Play links are direct links to the game on Google Stadia. If a user clicks it, the game is launched directly. The idea is simple: encourage developers and studios advertise the game with a direct link to get players straight to Google Stadia. If the conversion is achieved, the studio will receive those ten dollars.
It remains to be seen how these new measures affect the service and whether they are enough to attract developers. Electronic Arts has been one of the last companies to launch their games on Stadia and Google promised that throughout 2021 more than a hundred games would arrive on the platform. Not only that, but in November 2020 they assured that there were over 400 games in development for Stadia.
More information | Google Developers