Restaurant QR codes know too much about us
After the pandemic, QR codes have become the preferred option for restaurants to offer their menus, thus avoiding unnecessary contacts and there is a greater sense of security, the negative part is that they know too much.
If you have gone with your friends to have a coffee or a potato omelette at the bar in your neighborhood, you will have seen how on the tables there is now a sticker in the center with a QR code. Nothing more. The letters and menus of a lifetime are over, because in the new normal these things are no longer used.
And like everything digital, it has its dark side in the form of data collection without our consent. Or so a recent research that I wanted to know what happens every time we photograph a QR code with our smartphone.
As explained in the analysis, QRs are a fully functional and discreet monitoring device. And it is that, although they do not get too sensitive information, These collect data such as order history, phone number, email address, or scan frequency from other codes.
The problem comes in that we do not know what restaurants and service provider apps do with the data they have collected about the client.
In the investigation, several companies specialized in this type of service, such as Mr. Yum or Cheqout, assured that they did not sell this information to any company. Or at least for now.
In the United States, legislation is not yet at the level necessary to protect its citizens against these practices, while in Europe, With the General Data Protection Law, companies could not sell the data, although they could make an assignment of these, which in the case could be the same.
The option of ordering a paper menu the next time we go down to the bar on the corner begins to gain momentum.