Meta shuts down Sparked dating service even before launch
A Meta, owner of Facebook, officially ended development on Sparked. That would be the name of a social network service for speed dating, a type of meeting in which interested people participate in quick rounds of conversations with suitors in a short period of time. One of the differences of Sparked was the format different from other apps of the type, such as Tinder.
Without public profiles, without swiping to the side and completely free, it involved conversations that could take from four to ten minutes with the person — and, if the conversation flowed, contacts to continue talking could be shared.
As in speed dating, conversations took place during certain times and involving people from the same region. Several events were held as a test by Facebook, with gender, age and region targeting to find the best formats. The company also studied conducting only meetings using audio.
The registration screen of those who tested Sparked.Source: TechCrunch
Sparked was confirmed to exist in April 2021, with development by an in-house team called the NPE Team. However, it has existed since late 2020 as a secret company project.
Now, the service officially ceases to exist on January 20, 2022. In a statement, Meta did not detail the reasons, but implied that the service was terminated for not “taking off” like others.