Artificial intelligence is becoming a very serious problem for social networks, who are working tirelessly to eliminate fake profiles that take advantage of technology to pretend to be real people.

LinkedIn removed more than 15 million fake accounts in the first six months of 2021, according to its most recent transparency report. The company says that the vast majority were detected during registration, and the rest were found by its automated systems (which is quite a problem).

A recent study found that faces created by AI are indistinguishable from the real thing. People have only a 50% chance of correctly guessing if a face is computer generated.which is the same as flipping a coin.

“Our policies make it clear that each LinkedIn profile must represent a real person. We are constantly updating our technical defenses to better identify fake profiles and remove them from our community, as we have done in this casespokeswoman Leonna Spilman said in a statement.

Spilman, the spokesperson for LinkedIn, says the company is: “constantly working to improve our models to ensure we are catching and removing profiles that use computer generated images.”

In addition to removing most of the profiles identified by the Stanford researchers, LinkedIn has also removed the pages of two lead generation companies that appear on many of those profiles: LIA, based in Delhi, India, and Vendisys, based in San Francisco.

Today, many more businesses are looking for ways to find customers on the Internet. For $300 a month, LIA customers can choose an “AI-generated avatar” from hundreds of “ready-to-use” avatars.according to their website.

Prosaic as it is to use computer-generated profiles to sell things, the spread of this technology worries digital forensics expert Farid.

As artificial intelligence advances, he and other researchers anticipate that computer-created images will be more difficult to detect with the naked eyenot to mention the fake audio and video recordings.

The computer generated faces are “the canary in the coal mine“, Farid said. “It is the beginning of what will come later, which are complete audio and video forgeries directed at a specific person“.