Orange enters the content fight and takes over the rights to Rakuten TV in Spain
With dozens of services available and in the midst of a battle for subscribers, Orange has wanted to acquire one of the most important agents in the world of streaming: Rakuten TV. This is how the deal will work.
Orange has reached an agreement with Rakuten TV to offer many of its films in a dedicated section on Orange TV, called “Videoclub Rakuten TV”. The catalog that will be available on Orange is the one that Rakuten TV has in its current TVOD (Transactional Video On Demand) service.
What does this mean? That thanks to the “Video club Rakuten TV”, Orange TV customers will be able to enjoy up to 6,000 titles, including the big premieres (which can be enjoyed a few weeks after their arrival in theaters), as well as more classic films.
With this union, in Orange he has made sure to improve his catalogue, which was not one of the richest and most varied. And on the part of Rakuten TV they have managed to enter the Spanish market with the help of a partner with several million clients. It is an agreement that ultimately benefits both parties.
In the press release they explain that, For Rakuten TV, this agreement marks the first step in its collaboration strategy with Spanish telecommunications operators through experience in managing both paid and free content.
Jorge del Puerto, European Head of Partnerships and Distribution at Rakuten TV, commented: “We are delighted to be working with Orange as a partner committed to providing a high-quality entertainment offering to its customers, just as Rakuten TV does.”
And he ended by saying: “This agreement is an important milestone in our strategy, in which we plan to partner with telecommunications companies throughout Europe and provide users with accessible entertainment also through their preferred operators.”
For Orange, if its plan to compete with Movistar+ was true, this is a big step that brings it closer to the level of the leading service in telecommunications in Spain, despite the fact that their numbers are in the doldrums. The fight to have the best audiovisual catalog is at an all-time high.