Frankfurt Providers could hardly be more different than the two who now want to earn money in the growing market for digital asset management: With Flossbach von Storch, one of the best-known German asset managers has started to win customers over to investment strategies controlled by fund managers at the click of a mouse. With the US fund giant Vanguard, on the other hand, there is a minimalist who advertises simple, inexpensive strategies in funds that track stock market indices, so-called index funds.

In the currently difficult stock market environment, both want to use their brands to gain the trust of investors in the competitive automated investment of robo-advisors. The aim is to snatch customers from other money managers and collect new ones that have not yet been invested in the capital market.