Wealth managers: Flossbach von Storch and Vanguard: How new digital money managers want to score in the robo market
Frankfurt Providers could hardly be more different than the two who now want to earn money in the growing market for digital asset management: With Flossbach von Storch, one of the best-known German asset managers has started to win customers over to investment strategies controlled by fund managers at the click of a mouse. With the US fund giant Vanguard, on the other hand, there is a minimalist who advertises simple, inexpensive strategies in funds that track stock market indices, so-called index funds.
In the currently difficult stock market environment, both want to use their brands to gain the trust of investors in the competitive automated investment of robo-advisors. The aim is to snatch customers from other money managers and collect new ones that have not yet been invested in the capital market.
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