AI finally arrives to solve something for you from day to day: the browser extension for cookie popups
It seems that a way has been found for artificial intelligence to help us with a problem that we face every day: pop-up windows or popups for cookie consent.
Google together with an American research team seems to have found the solution thanks, of course, to artificial intelligence.
The project, revealed this month and dubbed CookieEnforcer, aims to automate the options of these consent forms, to disable all non-essential cookies on a website. Thanks to this, we would avoid having to reject, as some of us normally do, cookie options presented to us by a website.
Upon testing, the team claims to have a 91% efficiency in automatically disabling cookies on over 500 major websites.
And it is that, the problem is that many others, to avoid having to read what one or another cookie implies, quickly accept all of them, despite the fact that unnecessary cookies can compromise privacy, according to the project document itself.
Many websites use this to their advantage and they design these windows specifically to be difficult to navigate or they use obscure patterns to trick you into selecting the opposite option, in order to discourage people from disabling tracking cookies.
Notably this problem is already being reviewed by the authorities. Let us remember that, at the beginning of the year, France fined Google and Meta themselves with 210 million euros, for designing their pages in such a way that rejecting cookies was more difficult than accepting them.
With all this on the table, the CookieEnforcer project has set out to do away with this vexing problem. The team has opted for a machine learning model that is much more scalable to the breadth and depth of cookie notifications. (It is almost impossible to edit the design of each website, which is also changed).
The software works in three stages: this, once trained, detects the location of the cookie notice, then predicts the actions necessary to activate the controls to disable non-essential cookies, and finally simulates the user’s clicks where it is really necessary.
However, here comes the bad news. At the moment it is not available to download and add it as an extension to Google, although it is expected to be sooner rather than later.