Amazon has had to take steps to ensure competition with independent sellers in the UK.

One of these is that in the last 6 months they have reduced the number of products of their own brands, according to The Wall Street Journal.

Two years ago, in 2020, Amazon had 45 own brands in all categories with a total of 243,000 products.

To date, they even contemplated that the offer of their own products be reduced to less than half to prevent them from continuing to manufacture more inventory of these own products.

The drastic decision is due not only to pressure from regulators in the European Union and the United Kingdom, but also to its lower-than-expected sales figures, according to internal sources cited by the media.

The company would be planning to focus on the products that represent higher sales and are more profitable.

Although the WSJ media indicated that Amazon even considered stopping manufacturing its own brands, this was denied by the platform itself from which they assured that “we have never seriously considered closing our private label business and we continue to invest in this area, as well as our many retail competitors have done for decades and continue to do today.

TIME WRITING